Sublime, a new T shirt company that’s aiming to raise $40 million in funding from more than 100 partners, announced on Monday that it’s launching a crowdfunding campaign to raise funds for its next product line, Sublime Pro, in partnership with the company’s founder and CEO, Michael Oren.
The Sublime line of shirts is aimed at those who want to get into the sport of running, but also for those who just want a basic T shirt.
For $40 ($20 off the MSRP), you can get a Sublime shirt that features an orange and black design, which matches the Sublime logo on the back.
The shirt has a soft cotton construction, so the shirt is easy to wash and dry.
Oren said that the idea for the new line came about after seeing the success of the Sublimelux line of runners shirts.
The company has sold millions of Sublimes worldwide, and Oren said the Sublimes are “very popular.”
He said he wanted to make a T shirt that is “a little more affordable” than the $20 T shirt, which was the most popular item in the line.
The Sublime collection of T shirts is available now through Sublime’s website and at select retailers like Forever 21.
Oresund, the company that runs Sublime on behalf of Oren, said that this line of apparel was a “game-changer” for the company.
He said that people who have been in the sport for a while have found the line to be a “cool, casual way to get in shape.”
Oren added that the new Sublime shirts are “a real testament to Sublime and the power of our brand.”
The company plans to launch the Sublite Pro line in September.
The $40 price point is also the price point for the line’s first, Sublime, shirt, but the company said that if you pre-order the new collection, you can save an additional $30 on your first shirt purchase.
The T shirt has black and orange graphics, a yellow background, and black and white graphics.
Ostenlund said that while there’s still a ways to go, the Sublyls are well-positioned to succeed in the race to be the best t-shirt manufacturer in the world.
“We have the right people and the right platform to make our business work,” he said.
“We’re on track for a very successful and sustainable future.”