The average woman is more likely to buy clothes that are made from cheaper materials and materials that are more likely in high demand.
That means that she’s likely to see fewer quality products available at retail outlets, said Jennifer Kowalski, a professor of marketing at George Mason University.
That may be good news for those who need to keep up with the latest trends, Kowalksi said.
“But it means that the prices we pay are going to go up,” she said.
“It’s a trade-off for having more stuff to buy, but that’s kind of the price of entry into the market.”
For example, if you go to a local retailer and see the price tag for a t-shirt, you’re likely to think, “It can’t be as good as I’d want it to be,” said Kowaly.
But Kowalos also pointed out that the average woman does need to make decisions about what to wear on a particular day, whether that be when shopping for a pair of jeans, or when she goes out to dinner.
It’s not uncommon for women to decide that they’d rather not wear pants on a date.
And that may mean that they’ll wear less than they would if they wore the same outfit with more clothing.
That doesn’t mean that the cost of quality garments will be higher.
According to the American Apparel and Footwear Manufacturers Association, the average price of clothing for women has risen over the past decade.
But women in the same age bracket are still buying less of the same types of clothes than they did in 2008, according to the Association.
And overall, women are buying less expensive clothes.
For women, the trend toward cheaper apparel may also be bad news.
Kowale’s research found that for every dollar a woman spends on a wardrobe, she’s spending $1 less on a dress or pants.
That makes sense, she said, because the more dresses and pants she buys, the less money she’ll have to spend on accessories.
Kowalsky said that women are also likely to pay more for clothes when they have a baby.
Because women tend to make a greater number of purchases in the first year of life, it could mean that, by the time they get married, they’re spending more money on their clothing.
But women are not the only ones that are spending more on clothes.
The U.S. Census Bureau recently released data showing that women ages 15 to 49 are spending $9,000 more per year on clothes than their male counterparts.
That trend, Krowalski said, could also be a result of increased awareness of health issues in the workplace, particularly among women.
She pointed to the increased awareness surrounding the obesity epidemic among women and the increasing rates of breast cancer among women, among other factors.
But not everyone agrees that it’s bad for women.
Krowalksis work has shown that women in her lab have lower levels of stress, lower rates of depression and less stress from work.
“There’s an idea that women shouldn’t have to deal with stress, that they should be able to deal in a calm environment,” she told FoxNews.com.
“But we do have studies that show that stress can be a very useful tool in reducing stress.”
Kowalo, Kaly and Kowaliski said that if women are paying more for their clothing, they might be willing to spend less on other aspects of their lives.
“We’ve found that it can be good for people who want to be financially independent,” Kowaleski said.